STRATEGIC APPROACH
 

To leverage our business network and resources to grow key businesses into Singapore wide, MyOpen Ad has adopted the following approach:

         1. Expand our core capabilities by updating latest design trend

         2. Play an integral part in design procedure with clients

         3. Drive for innovation and excellence by achieving better advertisement exposure

         4. Maximize customer satisfaction through greater return on investment
         
         5. Deliver more value to customer by breaking the barrier of creativity

        6. Enhance customer focus by establishing key account management, as well as                   focusing on owners and company key decision makers
MYOPEN AD 
ADVERTISING DESIGN PROCESS
MyOpen Ad believe that good quality advertising requires more than just creative design and mass printing. It requires research, analysis and close collaboration with you to reflect your organization's vision, strengths, messages and priorities.
  1. Before any actual creative work begins, MyOpen Ad will create extensive background research. MyOpen Ad specialists will meet with you to understand your goals, audience needs and project expectations. In addition, MyOpen Ad specialist will conduct market and customer research to gather additional insight. Once our research is complete, MyOpen Ad will project a creative brief to summarize the results of our inquiries and outline the design, along with a proposal on which propose hawker stalls we shall distribute the boxes.
    PROCESS 1
  2. When MyOpen Ad specialist have complete the analysis and you are agreeable on the concepts, the design work begins. MyOpen Ad will keep our communication needs and priorities at the core of every design decision - from colors to image selection to font styles. Typically, MyOpen Ad explore several different creative approaches before centering in our main creative ideas. Based on your feedback, we evolve these creative approaches into comprehensive design artwork. As part of this process, MyOpen Ad will deliver the design for your evaluation.
    PROCESS 2
  3. After you select your preferred creative artwork, MyOpen Ad will proceed with the design execution. MyOpen Ad works with you to select images and gather copies for the final design pieces. MyOpen Ad will product draft outputs for your review and ensure that your input is reflected before any piece goes into printing and distribution. When your quality standards (and ours) are achieved, MyOpen Ad will prepare your design pieces for final printing. MyOpen Ad collaborate closely with third-party vendors to make sure that the finished product meets your expectations.
    PROCESS 3
  4. After printing is completed, MyOpen Ad will distribute the boxes (with your agreed design) to your choice of food court. If desired, MyOpen Ad can work with you to design data gathering tools - such as customer surveys - to collect insight from your target audiences.
    PROCESS 4

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